Once a year Twisted Stranger gives back to the community. We choose a product or service to brand for free!
In 2021 Royal Roots Corner was the lucky one! Royal Roots Corner is a vegan African Restaurant that not only helps the environment with their Vegan mindset but also provides jobs for people that find it hard to get hired and helps 3rd world countries by importing goods for a fair price. With their Rastafari background, their will to change the world and overall goodguy attitude it was the perfect project to brand for free!
[We are...][...Goodguys too!!]
WE NOW UNDERSTAND AFRICAN CULTURE
Even when it comes to free projects Twisted Stranger takes time and effort to truely understand what needs to be communicated. We studied African art and found out it has a very geometrical influence and all shapes have symbolism behind it. For example, the triangles pointing up stand for life and triangles pointing down for the afterlife. By upholding traditions and symbolism, and letting them be checked by friends and family, we could create a unique branding that is true to African culture and believes. [We love...][...anthropology!]
MAKING SMART DECISIONS
After the design was done all products needed to be produced as well. By making smart choices in the designs Twisted Stranger created we could advise Royal Roots Corner where to produce them for a fraction of the costs.
With a total investment under 2K they now have a new shop, where Twisted Stranger gave interiour advise, window stickers, menucards, promotional posters, flyers and discount cards. Production doesn't have to be expensive!
FLY[ER] ME TO THE MOON
To get attention you must seek attention. Twisted Stranger designed a full promotional package including flyers, posters and stickers to communicate Royal Roots new Cornershop. Being part of the new approach to uplift the area around Bijerlandselaan Royal Roots Corner is the gem in the crown.[From goodguy...][...to Kings and Queens!!]
PROUD PRODUCT PERFECTION
Next to the Vegan Restaurant Royal Roots also sells homemade organic and vegan beautyproducts and African fashion made in Kenia. These products are sold under the brand 'Black Royal Lifestyle'. Twisted Stranger always takes the extra mile when it comes to creating a uniform and recognizable brand, we just couldn't resist. [We design...][...#EXCELLENCE!]