CoV-Early is a study conducted by Erasmus MC, LUMC and Sanquin. This study researches the possibility for treatment of the coronavirus with the help of plasma.
To get the best results, they need people of the ages 50 and up, currently suffering from the COVID-19 virus. A campaign was needed to get these people motivated to sign up. And surely, without any hesitation, they called upon... The A-team! Or, wait... [ that can't be right.][...It was us!]
COVID IN ONE SYMBOL
For the logo we created, next to the typography, a symbol that holds all the letters of COVID in one! Ain't that ingenious??
WE ARE PICASSO!
Twisted Stranger is a multidisciplinary agency. Print, web, 3D, animation, we do it all. Just like Picasso. The design of the COV-early campaign is inspired by Kubism. An art-style that feels familliar and even modern for an older target group. The user interface design is clear and self explanitory. We used a white or parchment color as a background that resembles newspapers and gives a high contrast to the black text which is better for aging eyes.
NOT ONLY DESIGN
WE ARE COPYWRITERS!
Next to the design we came up with the slogan that will motivate the target audience to participate in this study. Speaking to the ‘communal’ believes this target group holds dear. [Get excited...][...GET GET EXCITED!]