For EUR-Interreg and eleven mental health care organisations scattered through Germany, Holland and Belgium we designed a campaign website based on a scientific research that proved people over estimate the alcohol or drugs intake of others to justify their own behaviour. It even comes with a fun quiz Twisted Stranger came up with just by looking at the numbers. [We crunch numbers...][...WELL!!]
HATS OFF TO EU
Each region in the EU has its own website. We changed the pictures of people to resemble the inhabitants of the region and most importantly we changed the numbers we communicate. According to the Social Norm Approach people are more likely to relate to people close by, and adjust their behaviour accordingly. In our case that meant creating 12 websites in one. Luckily our CMS system PowerMuffin can handle that all on one installation. [PowerMuffin...][...RULES!!]
ALL QUIZED OUT?
Twisted Stranger also creates content, not only visualy or digitally, but true content that emphasizes the message a campaign should communicate. We crunched numbers and came up with an interactive quiz that creates awareness. We understand you [r...][...Brand!]
The website for the older target group has mainly the same content but presented in a more explanitory user interface. The menu is always in sight and the buttons tell you where they link to. A less visual interface will guide this target audience where we want them to go.
LET'S GET PROFFESIONAL
To get even more attention around this campaign, Twisted Stranger also designed and programmed a campaign website for health care professionals and welfare workers. The could give that extra push and incorpoarte the Social Norm Approoach to their clients. Via the website they can also request a manual and promotional materials so they convey the right message to their clients. [We won't leave...][...you hanging!]
Twisted Stranger also designed the print campaign for EUR-Interreg. Including beautiful explanimations and print materials. Make sure to check it out via the link below!