CoV-Early is a study conducted by Erasmus MC, LUMC and Sanquin. This study researches the possibility for treatment of the coronavirus with the help of plasma.
To get the best results they need people of the ages 50 and up, currently suffering from the COVID-19 virus. A campaign was needed to get these people motivated to sign up, without any hesitation they called in the help from Twisted Stranger.
Although most of our designs target younger people, we aren’t ageists. Because of the studies we did around branding for multiple age groups we could easily come up with a design that’s age appropriate but still looked modern and clean.
COVID IN A SYMBOL
For the logo we created, next to the typography, a symbol that holds all the letters of COVID in one! Aint that genious??
For an older target group make your navigation simple and explanatory. Use buttons that describe the action and add a functionality that will allow the visitor to enlarge text.
WE ARE PICASSO
By adding colors and (art) elements that were frequently used in the 50’s and 60’s we create a branding that is recognizable and taps into the sweet memories of yesteryear.
NOT ONLY DESIGN
WE ARE COPY-WRITERS AS WELL
Next to the design we came up with the slogan that will motivate the target audience to participate in this study. Speaking to the ‘communal’ believes this target group holds dear.
We came up with crazy, funny names for the vegan dishes served by Vegan HeroeEs. Of course, accompanied by a funny short description that keeps you drooling for more!
TELL ME ABOUT IT
I'TS JUST KILLING TIME
What do you do while waiting on an appointment with your doctor? READ! Well at least this target group will. They still read. A folder is still the best way to get your message across.