Vegan Heroes is a vegan junk food bar and came to Twisted Stranger without nothing more than a name. Well... we quickly changed the existing one to 'Vegan Heroes'. After collaborating, we soon came up with the perfect idea to make this brand hip and hapening. Vegan, especially in the Netherlands at the time, had a stigma of being for hippies and tree huggers. To make it more 'kewl' with a touch of 'street' we came up with a 'tattoo style' identity. We combined old skool elements with japanese styles and watercolour stains to create a freakin' colorful branding.
We helped with the first steps, like project management, getting their vegan fastfood on populair home-delivery sites and kickstarted their social media campaigns. This resulted in a growth of almost 250 followers a week!
SOME COLOURFUL SHIT
Vegan Heroes loves colour. And, as luck would have it, we do too!! Combining the love for colour with the our love for dining we created the perfect logo in just one try!
ECO-
FRIENDLY
NATURE LOVING
TASTE THE RAINBOW
A colourful take on a normally boring menu card. We taste the rainbow almost each and every day!
NOT ONLY DESIGN
WE ARE COPY-WRITERS AS WELL
We came up with crazy, funny names for the vegan dishes served by Vegan Heroes. Of course, accompanied by a funny short description that keeps you drooling for more!
WE HIT THE ROAD [JACK]!!!
FOODTRUCK DESIGN
A full blown, completely wrapped foodtruck to go? No problem at all! All our illustrations are vector. So even if you'd wanna wrap the world, we are able to do so (with the help of some of Pixar's super render computers)!
NOT ONLY DESIGN
WE ARE WEB ENGINEERS AS WELL
Of course, no brand can go without a fully functional website. Each page a different design, but still being able to use a CMS? No problem for our mighty PowerMuffin!
250 NEW FOLLOWERS EACH WEEK
Our social media campaigns bare us fruit. Which is great for vegans! By introducing the brand two weeks ahead, with no definite sender, but quotes that speak to vegans, we achieved a 500 follower-rise as soon we launched the actual social media pages!
NOT ONLY DESIGN
WE ARE PROJECT MANAGERS AS WELL
Getting shit done on homedelivery sites is a pain in the ass! But, hey, we appreciate a challenge! So, within a week, Vegan Heroes was a fully functional home delivery restaurant on over 3 sites. SUCCESS!