CAMPAIGN FOR AWARE-NESS & [BREAKING] STIGMA'S
For Erasmus MC we created a campaign to build awareness around a subject we hold dear: treating HIV.
In the Netherlands (and worldwide) there are still a numerous amount of people who suffer from HIV and AIDS. The World Health Organization (WHO) set the so-called '90-90-90 goal'.
This goal aims to make 90% of the people suffering from HIV, aware of their status. Of them, 90% should be undergoing treatment. And of those treated, 90% should become successfully treated so they can’t transmit the virus to others .
If every country in the world reaches this goal, in 2030 the world would be freed of AIDS.
In the Netherlands we already reached this goal, but being the go-getters we are, we raised that bar. We want to be the first country in the world with 0 new HIV infections!
To do so, we must search for all people with an undiagnosed HIV infection. It seems that almost 1/3 people with an undiagnosed HIV infection walk around with HIV for over 5 years before becoming diagnosed. Even when most of them visited medical specialist for related illnesses we know as HIV related illnesses.
This campaign creates awareness by educating the medical
specialists about these HIV related illnesses and motivates them to make a HIV test a part of the standard procedure. Next to that, we create awareness with the general public by educating them in a similar way. We motivate them to get tested on a regular basis.
By making a HIV test part of the standard procedure. Without presumptions based on cultural background, gender or sexual preference and/or behavior. This way, we hope to break the stigma around getting tested, and promote a HIV test to anyone who suffers from a HIV related illness, even if you might think that hiv is out of the question because you are in a committed, heterosexual, monogamous, relationship. Break the prejudice. Break the stigma!